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Improve Social Media Results

How Visual Content Can Improve Social Media Results

 

 

Who does not want a better social media engagement for the campaigns that you manage? Wondering how visual content can help you work well in the social media? Supporting your content with attractive visuals makes the message stand well and makes it easier for the users to grab attention.

In this article, you will learn how visual content can support you in social media marketing. We all know that visual content marketing is dominating the social network in 2017 and all upcoming years. The fact that images are being processed 60,000 faster than text and our brains also remember images more than texts. By assessing we found that, it takes the brain longer to prepare a sentence and understand what subject it is covering.

It is a practical experience that visual content that includes pictures and videos bring more traffic to your website than the written material. In this era, where visual content is dominating the significant share of attention, it is essential for businesses to adapt their marketing strategy to ensure they are engaging with their audience visually.

Why Visual Content?

 

Visual Content is growing considerably with 30 times more engagement on posts with pictures, and presently there are 94% visual posts that are viewed more than text posts in 2017. At the same time, blogging remains one of the most popular ways to share information online, taking around 38% of the share but visual marketing is rapidly taking over and is now being used by most of the marketers as part of their content strategy.

Not just for content marketing, visual content has now become a trend for website designs as well. The website designs has more visual sliders than lengthy content.

With the rise in the use of applications like WhatsApp, Instagram, Snapchat and Facebook, over 500 million users and thousands of pictures are being shared per second, have led to another level of social media. With the growth in visual content marketing, the consumers consider themselves more likely to contact a company when their local search results include an image which is a positive sign for the marketers.

Facebook:

We all are regular Facebook users, and Facebook is full of images and videos in the news feed. As of Today, Facebook posts with images get 2.3X times more engagement than regular content with texts or any post posts without any form of visual content.

Twitter:

Whether you are a Twitter user or not, it is hard to deny that visual content is an easy way to captivate your audience’s attention. Twitter has continuously been evolving as one of the popular social media platforms. With the restricted ability of 140 character limits, adding up visuals without taking up the 140 character limit; people are now engaging more and sharing more pictures, tagging their friends and commenting. With a 140 characters limit, it can sometimes be difficult to convey a message. However, with images, users have more flexibility in the clarity of message.

What Type Of Visual Content Should You Post?

 

Visual content also has categories, and there are several types of visual content that you must be sharing on a regular basis. Content that is engaging, educating and promotional are likely to be seen on the social media channels.

Engaging Visuals:

Engaging and interactive content develops the interest of the readers. Some engaging content can be quizzes, polls, games, contests and another type of engaging posts. These types of posts are shareable because they catch the eye and creates an experience for the customer and offers an interactive quality that is the epitome of social media regarding shareable content.

Promotional Content:

It is always a good idea to promote posts with real photos of your product. Start analyzing your social media insights to discover what your fans and followers are liking and sharing as this will create an ease in visual posts that boost your brand on social media platforms.

In A Nutshell,

Visual content taps into the intuitive psyche of your audience, encouraging them to discover more about your brand. Images are memorized faster than texts, and if you promote it you can genuinely resonate with people and increase your brand awareness.

However, if your post is poorly designed, your brand will end up losing their potential customers for which you always have to consider the needs of your audience and their interest and just don’t stick to a single pattern.

 

Who does not want a better social media engagement for the campaigns that you manage? Wondering how visual content can help you work well in the social media? Supporting your content with attractive visuals makes the message stand well and makes it easier for the users to grab attention.

In this article, you will learn how visual content can support you in social media marketing. We all know that visual content marketing is dominating the social network in 2017 and all upcoming years. The fact that images are being processed 60,000 faster than text and our brains also remember images more than texts. By assessing we found that, it takes the brain longer to prepare a sentence and understand what subject it is covering.

It is a practical experience that visual content that includes pictures and videos bring more traffic to your website than the written material. In this era, where visual content is dominating the significant share of attention, it is essential for businesses to adapt their marketing strategy to ensure they are engaging with their audience visually.

Why Visual Content?

Image result for Why Visual Content?

Visual Content is growing considerably with 30 times more engagement on posts with pictures, and presently there are 94% visual posts that are viewed more than text posts in 2017. At the same time, blogging remains one of the most popular ways to share information online, taking around 38% of the share but visual marketing is rapidly taking over and is now being used by most of the marketers as part of their content strategy.

Not just for content marketing, visual content has now become a trend for website designs as well. The website designs has more visual sliders than lengthy content.

With the rise in the use of applications like WhatsApp, Instagram, Snapchat and Facebook, over 500 million users and thousands of pictures are being shared per second, have led to another level of social media. With the growth in visual content marketing, the consumers consider themselves more likely to contact a company when their local search results include an image which is a positive sign for the marketers.

Facebook:

We all are regular Facebook users, and Facebook is full of images and videos in the news feed. As of Today, Facebook posts with images get 2.3X times more engagement than regular content with texts or any post posts without any form of visual content.

Twitter:

Whether you are a Twitter user or not, it is hard to deny that visual content is an easy way to captivate your audience’s attention. Twitter has continuously been evolving as one of the popular social media platforms. With the restricted ability of 140 character limits, adding up visuals without taking up the 140 character limit; people are now engaging more and sharing more pictures, tagging their friends and commenting. With a 140 characters limit, it can sometimes be difficult to convey a message. However, with images, users have more flexibility in the clarity of message.

What Type Of Visual Content Should You Post?

Image result for What Type Of Visual Content Should You Post?

Visual content also has categories, and there are several types of visual content that you must be sharing on a regular basis. Content that is engaging, educating and promotional are likely to be seen on the social media channels.

Engaging Visuals:

Engaging and interactive content develops the interest of the readers. Some engaging content can be quizzes, polls, games, contests and another type of engaging posts. These types of posts are shareable because they catch the eye and creates an experience for the customer and offers an interactive quality that is the epitome of social media regarding shareable content.

Promotional Content:

It is always a good idea to promote posts with real photos of your product. Start analyzing your social media insights to discover what your fans and followers are liking and sharing as this will create an ease in visual posts that boost your brand on social media platforms.

In A Nutshell,

Visual content taps into the intuitive psyche of your audience, encouraging them to discover more about your brand. Images are memorized faster than texts, and if you promote it you can genuinely resonate with people and increase your brand awareness.

However, if your post is poorly designed, your brand will end up losing their potential customers for which you always have to consider the needs of your audience and their interest and just don’t stick to a single pattern.

 

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